Target has announced it will expand its Beauty Concierge program to the Minneapolis area. The Beauty Concierges are located in the beauty aisle at Target, and experts wear a distinct black apron.

Target’s Beauty Concierge experts are highly-trained beauty enthusiasts who answer guests’ questions in-store. They provide shoppers with personalized, detailed and unbiased information about the beauty and personal care products offered at Target.

The program is already in some of these participating stores, and will continue to roll out to the rest through July. The participating stores include: 96 stores in the Los Angeles and Orange County areas; 27 stores in the Washington, D.C. area; and 41 stores in Chicago, where the program was first tested last summer.

On July 19th, 2013, the program will begin at 36 Minneapolis area stores.